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A Salute with a Side of Reflection

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A Salute with a Side of Reflection


Celebrating Veterans Day

Veterans Day, a day often mistaken for just another reason to sleep in, squeeze in a long brunch, or knock out that long-neglected home project. But before we fire up the grill or get too comfy, let’s take a moment to appreciate the true meaning behind November 11th: honoring the brave individuals who’ve put on the uniform and served our country.

Originally dubbed Armistice Day to mark the end of World War I, Veterans Day now stands as a day to recognize and celebrate all U.S. veterans, past and present. Whether they were on the front lines or working tirelessly behind the scenes, these men and women—and their families—have made incredible sacrifices to safeguard the freedoms we enjoy. And let’s be honest, the comforts we sometimes take for granted (yes, that includes binging your favorite Netflix show without a worry in the world).

So, as you plan your day, maybe after that extra cup of coffee, consider how you might honor these heroes. Sure, you could hit up one of the many local parades or pay a visit to a war memorial (always a classy move). Or, if you’re feeling entrepreneurial like the Assaad family, why not swing by a veteran-owned business to show your support? Better yet, bring some of that networking magic—because you never know, the veteran you’re chatting with might just have a few real estate insights you can swap for a pickleball paddle. After all, a little business mixed with gratitude never hurt anyone.

Let’s also not forget the often-underappreciated families of veterans, who shoulder many of the burdens while their loved ones serve. If there’s ever a day to reach out and say thanks, this is it. And while we’re at it, it’s worth reflecting on just how much our country’s veterans have contributed to the American Dream—one that we at The Assaad Group are proud to help our clients achieve, home by home.

Veterans Day is not just about looking back at history; it’s about recognizing that those who serve continue to shape our future. So, in between your business meetings and client calls, take a moment to express some gratitude—whether it’s by volunteering with a veterans’ charity, supporting local vets, or simply offering a heartfelt “thank you.”

Remember, while we may be busy building homes and communities, our veterans have been busy protecting the very foundation we all stand on.