Want to Boost Buyer Interest Without Dropping Your Price?

If you’re looking to give your home an edge in today’s market—but don’t love the idea of lowering your price—here’s a smart strategy that’s gaining traction: offer a seller-paid interest rate buy-down.

Instead of slashing your list price, consider offering a credit to the buyer to help buy down their mortgage interest rate. It’s like giving your buyer a financial head start. This incentive allows the buyer to apply that credit toward “discount points” that reduce their interest rate, which in turn lowers their monthly mortgage payments—and yes, we’re talking about real savings.

For buyers, this can mean saving thousands of dollars over the life of their loan—without needing to haggle over your price. For sellers, it’s a win-win: you maintain your home’s value, attract rate-sensitive buyers, and stand out from the competition.

So, if your property’s been catching eyes but not offers, this could be the financial nudge that seals the deal. Let’s get creative and help buyers say yes to your address!

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Pro Tip from Marci:

Want help structuring the perfect buy-down offer that works for your price point and buyer pool? I’ve got you. Let’s talk strategy.